A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! Read on to catch up with this week’s tech and social media hot topics:
Google, a Cloud-Computing Upstart, Seeks Credibility - The Wall Street Journal
Google, having conquered the internet search, is on to its next venture: cloud-computing. But it’s not as easy this time around. The company is working on focusing its efforts on expanding its sales, marketing and customer-support staff in order to compete with its cloud cousins: Amazon.com Inc. and Microsoft Corp.
Snap Makes a Bet on the Cultural Supremacy of the Camera - The New York Times
While last week’s IPO has everyone wondering if the platform will flop or flourish, Snap has its sights set on the camera. It’s not what you think, though. Spectacles sunglasses aside, the company doesn’t want to become the next Nikon. Instead, Snap is aiming to “enable the cultural supremacy of the camera, making it at least as important to our daily lives as the keyboard.”
If you can’t beat ‘em, join ‘em, right Movado? This fall you can purchase a Movado with the latest version of Google's Android Wear software. The new watches will feature Movado’s traditional look for faces, backgrounds and complications, along with fitness tracking, phone alerts, and the Android Pay mobile wallet. Starting at about $500, the initial five watch collection will debut at the Baselworld jewelry show in Switzerland later this month.
On Thursday, Facebook globally launched “Messenger Day." Similar to the same slideshow format that Snapchat coined and Instagram cloned, Messenger Day is hoping that it’s “Who’s up for?” filters and Active Now indicators will help users find friends to chat and meet up with. The feature will allow also users to share decorated photos and videos that disappear after 24 hours, with the public or a custom friend.
Self-Driving Cars Can’t Cure Traffic, but Economics Can - The Upshot, NYT
Freeing up your hands on your morning commute, won’t necessarily free up your schedule. With all of the the buzz surround autonomous vehicles, it’s a surprise that very few are talking about its effects on traffic. So, buyers beware – experts say the solution will be something similar to Uber’s surge pricing, reducing the number of cars on the road by charging people more to use driverless cars at rush hour.
What’s your favorite tech story from the week? Give us a shout out on Twitter @WalkerSands!