A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
Read the Case Study
Happy Friday! Here are our top picks for PR, tech and entrepreneurship stories for the week.
5 proactive public-relations steps for startups (and 4 no-nos) - Blue Sky Innovation
Startups needn't fear PR by starting slow, building connections and being prepared for interviews. Our own Andrew Cross and Ensemble's George Deeb were among those quoted in the article, which covers dos and don'ts for companies unfamiliar with PR.
Techies are a socially liberal bunch. Mozilla CEO Brendan Eich donated $1,000 to a pro-Prop 8 campaign five years ago. When the donation came to light, OKCupid blocked Firefox and Eich quickly resigned.
Amazon's Fire set top box looks suspiciously similar to AppleTV, but experts are predicting that the console (part game system, part traditional set top box) will be a game-changer. Fire TV will feature a voice-activated remote and retail for $99.
If you're not the entrepreneur who dropped out of college and made millions in his twenties, not all is lost. After all, Ray Kroc was in his early fifties when he started McDonald's.
A Quick Lesson in Pitching and Presenting (Face It, You Can Do Better) - Inc.
Media relations and pitching investors aren't all that different. Media coach Bill McGowan sheds some light on the subject in his new book, Pitch Perfect.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.