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Friday Five: 3/23-3/27

Katie Beyer

Hey, it’s almost Spring! Here’s a round-up of industry news for the week.

Facebook’s Timehop Clone “On This Day” Shows You Your Posts From Years Ago – TechCrunch

Facebook is taking some hints from the wildly successful “Timehop” app that most people use solely for the #tbt feature on Instagram. Though sometimes nostalgia can be a touchy subject, Facebook is claiming the feature was inspired because “we see behaviors from our community and we try to build on top of them.” Facebook is furthering their On This Day feature by allowing for a subscription service with a daily notification reminding you to check out that date’s nostalgia feed. Here’s to hoping this doesn’t bring up any bad memories for most of Facebook’s 890 million daily users.

Heinz will buy Kraft Foods in mega-merger for American food – The Washington Post

Better call that friend who puts ketchup on her macaroni, because two of the top tier American food companies that we know and love (usually), are getting married. Both companies have been on a downward slump having experienced some recalls so they’re doing a revamp of sorts which will hopefully expand business. This new collaboration was orchestrated by Warren Buffett and some other big money makers to produce a household-name powerhouse that will slash costs and ultimately, jobs.


(Image courtesy of NBC News)

Amazon rolls out Prime Now delivery to Dallas – Internet Retailer

One week after it debuted in Miami and Baltimore, Amazon, the number one Internet retailer of 2014 is launching its newest delivery service. Termed “Prime Now”, the service will allow for one-hour delivery to major U.S. markets later this year. For now, only folks living in New York, Miami, Baltimore and 24 Dallas ZIP codes are the chosen ones for Amazon’s newest service.  Customers who want to use Prime Now can choose any time between 8 a.m. and 10 p.m. to have their favorite products delivered, seven days a week.

Soft Drinks Hit 10th Year of Decline – The Wall Street Journal

As America becomes a more health-conscious country, diet soda consumption is dropping and bottled water is picking up the slack. By the numbers, bottled water jumped up 7.3% from 2013-2014, where soda consumption dropped 1% in a tenth straight yearly decline. Experts predict that by year 2017, bottled water consumption will surpass soda, America’s long-time favorite beverage. This decline could be because consumers are worried about exactly makes up an artificial sweetener, such as aspartame. So, by the looks of it, Americans have backed off of the classic ‘Coke or Pepsi’ debacle, and chosen nature’s drink instead.


(Image courtesy of ADWEEK)

This Vodka Brand's App Uses Beacons to Light Up Bottles With Custom Messages – ADWEEK

You can personalize just about anything these days. Medea vodka is taking this a step further by using an LED band which wraps around the bottle to display text. The bottles come pre-programmed with six options of common expressions such as “happy birthday” and “congratulations”. Starting next week, Medea will be offering customizable messages for their bottles. Another helpful (to be used lightly) feature of the LED screens is one that alerts you when the bottle is running low on vodka.

Have you read anything interesting lately? Tweet us @WalkerSands.