A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Until now, Android Pay has only been available in the US, but Google has announced that eight banks have signed on in the UK to implement the program. As a direct competitor to Apple Pay, this was a necessary move for Google - Apple Pay has been available in the UK since last summer. Android Pay works the same way as Apple Pay, using NFC technology to send payments between a device and a retailer. In London, Android Pay will work for the entire transport network, including trains and buses, potentially giving it an edge over Apple.
Dutch company Blendle is coming to the U.S. The media startup lets users pay for single articles from news sources via Blendle's site. Readers don't see ads or have to pay for a monthly subscription, instead paying through Blendle. This model has been touted as a potential savior of journalism, but critics have pointed out that it decreases overall revenue, especially from ads. Overseas, the service has proved to be a rousing success, with more than 650,000 users signed up and paying for content already.
Activist investor Starboard Value LP is incredibly unhappy about Yahoo’s current state, and has published an open letter detailing exactly what is wrong at the company, and exactly how the hedge fund could fix it if they have total control. The hedge fund is pushing for nine of its supporters to become board members, effectively giving the fund control while pushing out current leadership. The move comes as another obstacle for embattled CEO Marissa Mayer. This is another in a trend of problems to hit Yahoo, once one of the leaders in search and content on the Internet, and could change the very structure of the company if the hedge fund succeeds.
Recently, Netflix has been at the center of bandwidth disputes. Verizon, AT&T, and T-Mobile have all had problems with Netflix streaming on their networks, and have resulted to blaming each other and name-calling. However, the actual culprit is Netflix itself - the company caps mobile data for customers in order to “save them from themselves.” The company has global streaming standards in order to minimize the amount of overage penalties consumers ultimately pay, but the decision by American wireless companies to offer unlimited streaming and low overage fees is a challenge Netflix will have to figure out.
Apple has been teasing a foray into the world of original content for over a year, and has announced its first original TV project - a non-scripted series about apps. Apple is working with Will.i.am and two veteran TV executives, Ben Silverman and Howard T. Owens, on the series that will explore the world of apps. The TV series is Apple’s first original project outside the world of music, but details about the project remain scarce. The series does not represent a new focus within Apple on becoming a player in the world of original content, and is more of a project for the company.
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