A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Thanks for joining us for Friday Five! Here are the top PR and tech stories for the week:
Last year, a Washington Post reporter said that President Obama may be the most newspaper-averse president in a generation. He's not averse to Millennial-friendly tactics, however, as he sat down with Zach Galifianakis for a Funny or Die video. The website is now the top source of traffic to HealthCare.gov
Why Malaysia Will Say Almost Nothing About the Missing Plane - Bloomberg Businessweek
Since Malaysia Airlines Flight MH370 vanished, Malaysian officials haven't been forthcoming with information. Even though the country is richer than neighboring countries, government policies and mismanagement within the state-owned airline means that family members or the media might not have answers for a while.
Think You're Being Socially Responsible? Think Again - Fast Company
CSR efforts may not always originate from an authentic place. To make sure your efforts are genuine from start to finish, involve the community in your efforts, educate your employees on CSR and incentivize involvement to ensure that everyone's fully engaged.
A women-in-tech legend is like, 'We're still talking about this?' - Chicago Tribune
For years, Sandy Kurtzig, the CEO of enterprise management software company Kenandy, preferred to lead by example and not discuss the impact of women in tech. Now, she's ready to speak out. Kurtzig thinks that women in tech or otherwise should be resourceful. Don't let being the only woman in the room get you down. Use it as an advantage.
Vanity Metrics in PR May Be a Necessary Evil - Spin Sucks
Gini Dietrich, the founder and CEO of Arment Dietrich, argues that vanity metrics may be the beginning of a conversation to educate clients on what the results really mean. The PR industry should be shifting toward more meaningful metrics and educating clients at the same time.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.