A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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By Bridget Devine, Public Relations Intern
Happy Friday! Here's a roundup of industry news from the week.
Wearables in the Workplace: What Businesses Can Expect - IT Best of Breed
Apple released details on the Apple Watch, along with other Apple devices, this week in San Francisco. Apple is making efforts to reach the consumer and enterprise markets with their new watch. Health and fitness functions will likely help with its popularity in the consumer market, but for the enterprise, experts are questioning the functionality for Apple Watch in the modern workplace.
SXSW 2015 is taking place in Austin this week, a place where music and technology bring people together to create an innovative and enjoyable environment. Speakers from every industry come together and talk about their markets and new innovations. According to Mediapost Agency Daily, 14 percent of SXSW’s audience comes from people interested in networking and the speakers.
The Adobe Summit took place this week in Salt Lake City. Adobe will be launching a series of new products, specific to marketers. Reports say that Adobe is paying special attention to analytics, and focusing on their prominent audience in the marketing industry.
Google entered the retail market this week upon the launch of Google Shop in London. This is the first time Google has ever opened a shop with its own brand name; they opened up Chromezone in London in 2011. Google plans to open up two more Google Shops in the UK.