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A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Allison Lautz
By Bridget Devine, Public Relations Intern
Happy Friday! Here's a roundup of industry news from the week.
Wearables in the Workplace: What Businesses Can Expect - IT Best of Breed
Apple released details on the Apple Watch, along with other Apple devices, this week in San Francisco. Apple is making efforts to reach the consumer and enterprise markets with their new watch. Health and fitness functions will likely help with its popularity in the consumer market, but for the enterprise, experts are questioning the functionality for Apple Watch in the modern workplace.
SXSW Best Fest for Reaching Music and Tech Tastemakers - Mediapost Agency Daily
SXSW 2015 is taking place in Austin this week, a place where music and technology bring people together to create an innovative and enjoyable environment. Speakers from every industry come together and talk about their markets and new innovations. According to Mediapost Agency Daily, 14 percent of SXSW’s audience comes from people interested in networking and the speakers.
Adobe Rolls Out Marketing Cloud Announcements - Forbes
The Adobe Summit took place this week in Salt Lake City. Adobe will be launching a series of new products, specific to marketers. Reports say that Adobe is paying special attention to analytics, and focusing on their prominent audience in the marketing industry.
Millions at risk from “Freak” encryption bug - BBC News Technology
Microsoft issued a warning about a bug called “Freak.” The warning stated that the bug could potentially let hackers spy on secured communication channels. Microsoft suggested that millions are at risk for losing data and according to outside research, about 9.5% of the web’s top million sites are vulnerable to “Freak.”
Google opens first ever Google Shop in London - The Telegraph
Google entered the retail market this week upon the launch of Google Shop in London. This is the first time Google has ever opened a shop with its own brand name; they opened up Chromezone in London in 2011. Google plans to open up two more Google Shops in the UK.
Have you read anything interesting lately? Tweet us @WalkerSands.