A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
Read the Case Study
Happy Friday! Here's a quick roundup of tech news from the past week:
Snap Inc announced the online sale of its Spectacles headset, available to U.S. customers for $129.99. An alternative to queueing at the pop-up vending machines, shoppers can now snag Spectacles from the comfort of home. However, this doesn’t mean buyers won’t be left waiting – delivery could take two to four weeks. The announcement conveniently precedes Snap’s IPO debut as a “camera company,” projected to occur Thursday, March 2.
The next iPhone is rumored to be even bigger – and it's reflected in the price. In addition to new versions of the iPhone 7 and iPhone 7 Plus, a high-end “iPhone Pro” could retail at over $1,000. The mysterious new addition is rumored to feature a 5.8-inch OLED display – requiring Apple to eliminate borders around the screen. Apple is also doing away with physical buttons in lieu of virtual ones, like the Touch Bar seen on the new MacBook Pro.
WhatsApp's New Feature Continues Facebook's Snapchat Mimicry - New York Times
Snapchat wouldn’t be bought out by Facebook, so Facebook made its own. On Monday, new features rolled out on Facebook-owned Whatsapp, which are eerily similar to Snapchat’s “Stories” features. The new “Status” feature allows users to share images, GIFs and videos which will last for 24 hours only. This isn’t the first time Facebook has tried to emulate Snapchat – this August Instagram unveiled its own “Stories” feature. Spokespeople from both camps declined to comment on the similarities.
Apple revealed the April opening of its new 175-acre campus, Apple Park. The 2.8 million-square-foot campus will be powered by 100 percent renewable energy and feature a 1,000-seat “Steve Jobs Theater,” commemorating their late founder. Apple Park is surrounded by workspaces and parklands that are designed to inspire innovation “for generations to come.” The entire process of relocating the company’s 12,000 employees will take about six months.
Bitcoin is hovering near all-time highs - Business Insider
Bitcoin is making a comeback. The cryptocurrency hit its highest high for the second day in a row today. This comes amid speculation that the U.S. Securities and Exchange Commission will finally approve Bitcoin-focused exchange-traded funds. The recent surge of more than 20 percent in the first week of 2017 is due to the heavy buying interest coming out of China.
What was your favorite tech story from the week? Tweet us @WalkerSands!