A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
Read the Case Study
Happy Friday! Here’s a roundup of this week’s industry news:
GameStop CEO: PlayStation VR launching this fall - USA Today
Sony will be launching their first VR headset in the fall, according to GameStop CEO Paul Raines. Raines appeared on Fox Business Network’s Mornings with Maria show, and discussed GameStop’s upcoming VR partnerships with Sony, Oculus and HTC. The fall release is timed for the holiday season, but critics predict that Oculus and HTC’s earlier releases may devalue Sony’s VR headset. Sony has yet to confirm Raines' comments or announce an official release date.
American Airlines is frustrated with their plane’s WiFi too. The airline is suing Gogo In-Flight WiFi after receiving cheaper, higher-speed offers from competing internet providers. According to American’s lawsuit, Gogo hasn’t “kept up with the times”; the provider cannot function when traveling over oceans or flying under 10,000 feet. Also, each flight comes with limited bandwidth, which lowers in speed each time a new passenger logs on. The airline filed the court notice on Friday; if Gogo cannot prepare a satisfactory counteroffer, it may lose access to approximately 200 airplanes.
Apple is rejecting FBI orders to provide a universal hacking tool to unlock the phone of Rizwan Farook, the San Bernardino shooter who killed 14 people and wounded 22 others in December 2015. The hacking tool would allow FBI officials to guess Farook’s passcode an unlimited amount of times, without wiping the device’s content. Tim Cook, the CEO of Apple, wrote an open letter to explain his decision against the US Government, saying the measures “would undermine the very freedoms and liberty our government is meant to protect”. Cook notes the hack is not singular; this code would give someone the ability to hack anyone’s iPhone. Apple has two more days to fight the order.
Spotify experienced three data leaks within the week on Pastebin, a site where you can post text for a limited amounts of time. Each leak contained hundreds of premium users’ email addresses and passwords. Forbes was able to confirm with 80 users that the released data was accurate, and some further admitted that their premium accounts had passwords unique to Spotify. While Spotify’s spokesperson said they were aware the leaks, users were not informed by the company about their information breach.
Facebook Plans To Put Ads In Messenger - TechCrunch
Businesses may be able to message you over Facebook, according to a leaked document obtained by TechCrunch. The document explains that ads can be sent over messages to users who previously held chat threads with the advertiser. This is the first time Facebook messaging would monetize from its app. Facebook released a statement saying “our aim with Messenger is to create a high quality, engaging experience for 800 million people around the world, and that includes ensuring people do not experience unwanted messages of any type.” However, the company also confirmed a short link launched by the company, which instantly has users open chat threads with businesses.
Did you read any interesting tech news this week? Tweet us @WalkerSands