A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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TGIF, and welcome to Friday Five! Here's a roundup of what we liked, commented on and shared this week.
Backlash Prompts Twitter to Dump New Blocking Policy - PC Magazine
If you blinked, you missed it: Twitter changed its blocking policy yesterday, but reversed course almost as quickly:
"Early on Thursday, Twitter updated its blocking policy so that members who had been blocked could see the tweets of the blocker, as well as favorite and re-tweet their messages. The blocker would not see any interactions (replies, re-tweets) from the person they blocked but the blocked member would have no idea they were blocked."
A Twitter backlash caused Twitter to change course almost as quickly.
Bots now 'account for 61% of web traffic' - BBC News
You carefully plan every aspect of your website, but it turns out the majority of visitors aren't even human. A study from Incapsula found that over half of web traffic is generated by bots, up 21 percent from last year.
Yahoo Mail outage rolls into fourth day - Christian Science Monitor
Day four of the Yahoo mail outage, and still no resolution for the email provider that has experienced periodic outages for the last year. Kara Swisher of Allthingsd said: "Outages have been occurring regularly and Yahoo has been woefully negligent in informing its users about the problems."
In 2014, small business owners are resolving to embrace social and increase their online presence. Nearly 30 percent said they will be more visible online in 2014 and 70 percent will be using Facebook.
This is related to communications, we swear - Beyonce's latest album hit iTunes at midnight with no formal announcement or pre-promotion. The strategy (or lack of) payed off: iTunes momentarily crashed and our office was abuzz this morning.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.