A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday (and the last day of January)! Here’s a roundup of industry news for the week:
That Chicago v. Silicon Valley Thing: There’s More to Say About Bootstrapping – Chicago Tribune Blue Sky Innovation
At last week’s CEC Startup Forecast, Adrian Holovaty, founder of EveryBlock, said Chicago’s startup scene should stop trying to be Silicon Valley, and instead declare itself boldly as the place for bootstrappers – or the talented little guys in tech, to put it loosely. Find out more about what he meant and decide for yourself if you agree in this Blue Sky Innovation article.
Google to Offer Prescription version of Google Glass – MarketWatch
Stop trying to make Google Glass happen – it’s NOT going to happen! Just kidding, it might. Google is now working with VSP Global to offer prescription lenses and subsidized frames for Google Glass, even working to train eye care professionals on how to fit the device for customers. Is this the innovation Google needs to get Google Glass to take off further?
I’m all about Starbucks’ marketing strategies. It’s one of the few branded mobile payment apps I use on a regular basis. (Should I be admitting that?) Clearly, online shopping has affected brick and mortar retailers in ways I think few people could have imagined during the initial Internet boom – and even Starbucks is beginning to take notice. In the next year, we’ll likely be able to order Starbucks from our phones and have it ready and waiting for us in store. I just might have to start doing this from the train in the mornings.
Hello, Smart Commerce – PandoDaily
This article from Bill Ready blew me away. Every day, we’re immersed in the growth of technology, and while I’m perfectly aware of that, no one has ever phrased it the way Ready does in this article – it’s like science fiction. This article is about the growth of mobile commerce, and the way it affects our daily lives.
Google Expands its Same-Day Delivery Service – Internet Retailer
That’s right – Google Shopping Express, Google’s service that allows customers to order and receive products from participating retailers within hours, is now available in Santa Monica too. But enough of California – when is this coming to Illinois?
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.