A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
Read the Case Study
Happy Friday! Read on to catch up with this week’s tech and social media hot topics:
Apple Maps now shows EV charging stations - TechnoBuffalo
The country’s largest provider of electric charging stations, ChargePoint, recently announced that consumers will now be able to use their iPhone’s native “maps” application to find directions to any of its 31,000 charging locations. In addition, iPhone owners will be able to use Apple’s virtual assistant, “Siri," to receive information on charging station pricing and hours of operation and Apple’s mobile wallet feature “Apple Pay” to pay for the “charging” service at the charging station.
From the introduction of Instagram Stories to the rise of live streaming video services like Facebook Live, 2016 was definitely a year for emerging social media trends and features. Certain trends, like mobile messaging, are predicted to continue to expand in 2017. For example, Apple’s introduction of new features like stickers, games and effects to its iMessage service was created in response to growing consumer interest in mobile messaging applications like Whatsapp and Facebook Messenger.
The growing importance of social media influencers is no surprise. According to eMarketer, 81 percent of marketers say influencer marketing is an effective channel. Entertainment companies are recognizing the enormous impact of social media influencers and are beginning to cast them in shows to attract younger, digitally connected viewers. Disney, for example, cast Vine superstar Jake Paul to serve as the host of “Bizaardvark," a show about two teenage girls who make vlogs. Disney has also cast other online influencers like Vine phenomenon Thomas Sanders and YouTube personality Lily Singh for appearances on the show.
According to data from NetElixir, consumers are now using mobile devices more than desktop or laptop computers to access the internet. While desktop and laptop computers still remain the most popular way for consumers to make online purchases, the growing use of mobile devices to access websites like Amazon sends a clear message to marketers: rethink and reorganize your online ad spend.
Why Do We Fall for Fake News? - LifeScience
Days after the 2016 presidential election came to an end, a new phenomenon started to receive attention from politicians, pundits and mainstream media. That phenomenon is “fake news." Fake news is said to have originated from online forums like Reddit and 4chan, where people are able to express their opinions and beliefs, no matter how radical. Information posted in these forums then spread via social networks like Facebook and Twitter, where unsuspecting users may interpret the information to be genuine and true. Most people are capable of easily detecting satire and misinformation, but some are not or simply choose to accept the misinformation as factual. Many have argued that confirmation bias is to blame for the latter, while others say it’s people choosing to ignore the source of the information.
What's your favorite tech story from the week? Give us a shout out on Twitter @WalkerSands!