A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! Hope you all enjoyed a wonderful holiday! Here’s the roundup of industry news for the week:
It looks like Apple might not be in a league of its own anymore. A home electronics startup, Nest, has raised more than $150 million at a $2 billion valuation, giving hope to a whole new group of startups hoping to sell small, wireless digital devices. Are consumers ready to start buying non-Apple devices? According to Wired, it looks like that might be the case.
I’m going to be honest – I didn’t make any real resolutions this year, because I never make it past the first couple of weeks. But this list of counterintuitive tips from entrepreneurs might just work for me. Put more things off? Be less accessible? Find out why, you might be surprised.
Smart quotes from founders: How to turn a 'no' into a 'yes' – Chicago Tribune Blue Sky Innovation
This article compiles some of the greatest unconventional advice from startup founders all in one place. We often get so caught up in the logistics of business, we lose some of the basic essentials, like passion and drive. This advice is great to keep on hand, especially for startups.
Food Marketing in 2014 Will Be Ugly – Bloomberg Businessweek
Apparently in 2014 we’re learning to embrace our flaws. Well, at least the wonderful, strange imperfections of handmade food. This past year, we’ve seen a lot of people rejecting the flawlessness of food marketing, like McDonald’s burgers, for example. In 2014, we’ll be looking for authentic food in all its imperfection – yum!
I’m embarrassed to say, I had only heard of one of these before reading this article. While the author does not suggest that any of these social networks will take off immediately and surpass Instagram or Tumblr or even Facebook, they outline reasons why each of these are worth knowing, especially if you work in PR. Find out why.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.