A new brand identity that underscores our approach to B2B marketing — always customized, never templated
Read the Case Study
Happy Friday! Here’s a roundup of industry news for the week:
A couple of weeks ago, I included an article in the Friday Five about the success of Nest and what it means for other small electronics companies. And then Google went and acquired Nest! This Forbes article is all about what Google's acquisition of Nest means from a privacy standpoint in the Internet of Things (IoT). Nest originally only collected data for optimization of people's homes, and that data was never shared with advertisers or other services. But now users have inadvertently agreed to share all that data with Google. What could this mean from a security standpoint (does Google now know when you're not home? Can hackers get that data and know when to execute a home invasion?). Which leads me to my next article…
For The First Time, Hackers Have Used A Refrigerator To Attack Businesses – Business Insider
I’m learning more and more about IoT each day, and I was discussing my mixed emotions about it with another WS employee this week – a feeling of both excitement and anxiety, both of which make my stomach churn a little bit. And then yesterday we saw the first cyberattack from the IoT – on more than 100,000 everyday consumer gadgets, including routers, TVS and, yes, at least one refrigerator. I mean, really?
Warby Parker’s Retail Trends to Watch – Digiday
This Digiday article includes some really interesting predictions from the great minds at Warby Parker for the future of retail in 2014. Among these predictions is an integrated POS system in brick-and-mortar stores for primarily e-commerce businesses (think literal showrooms, like Bonobos and Warby Parker have in some major cities). Could this be the thing that can give e-commerce retailers a major advantage in the coming year over traditional stores? If so, do you think 2014 could bring the end of brick-and-mortar stores as we knew them? If e-retailers can really get a handle on making their omnichannel experiences seamless, they might beat out the last of the competition.
When I see the same stock photo on a website that I’ve seen on sites since the late 90s, I cringe. This Mashable article lists 12 outdated web features that should disappear in 2014. My personal favorite? Automated GIF flags. Do people really still use those? Also, I’m somewhat surprised that “any feature on the Space Jam website” wasn’t included on this list. (Yeah, that still exists. You’re welcome.)
5 Mobile Marketing Musts For 2014 – CMO.com
I’ve seen a lot of these lists since the first of the year, and I stopped reading a lot of them. But this CMO.com article caught my eye. While it includes points like “align channels and experiences,” which is included on most of these lists, it also includes points like “mobile deeplinking,” which I’ve seen less of, but includes a great point about optimizing links within your site for the best customer experience depending on factors like device and screen size. This article is worth the read.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.