A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! Here’s a roundup of industry news from this week!
Facebook Rolls Out 'Facebook and Work' - PR News
Businesses may not need to worry about time-consuming social networks, like Facebook and Twitter, according to PR News. Facebook released "Work," an app for Android and iOS that rivals products like Yammer and Slack. Employees can link their social media profiles or make unique log-ins to create a social network with their coworkers. This will no doubt effect the way brands and organizations communicate internally and the way messaging is shared.
According to a Salesforce survey, 70 percent of marketers plan to increase their social media budget this year, not just through advertisements, but engagement as well. The study of 5,000 marketers found that 65 percent of companies will increase engagement efforts, proving that organic reach is an important aspect of social media marketing. According to the survey, location-based mobile tracking and push notifications will become major players for brands, and 65 percent of marketers plan on increasing their mobile marketing budget this year.
Alibaba is cautiously taking over the U.S. with their new plan to offer services for American retailers. The plan will allow U.S. brands to use Alibaba to reach China's booming middle class. Alibaba will take care of payments using AliPay as well as shipping and marketing. This is a small project for a long-term goal. Nevertheless, Amazon should prepare for battle.
WhiteAlbum is a free app that iPhone users can use if they're nostalgic for the disposable-camera days. Pictures taken using the app aren't saved to your phone's photo albums, but sent to WhiteAlbums servers to be printed and delivered to your house. The app is free to download, but you have to pay $20 per 24 individual prints. This takes photography from a mindless snapshot to art.
A Manchester-based startup created a platform to deliver a score that predict's creditworthiness and vulnerability to fraud, according to TechCrunch. The Startup analyzes data like the number of Facebook friends a person has along with blog posts, tweets and interactions on social networks. Whether or not this new product works, it symbolizes a growing concern for privacy on the internet.
Have you read anything interesting lately? Tweet us @WalkerSands.