Integrated digital and PR strategy helps business solutions review platform secure $45 million in funding and grow by 2,000 percent.
Read the Case Story
Happy Friday! Here’s a roundup of this week’s industry news:
Mobile Technology: The future of healthcare – Business Day
Mobile technology continues to transform the face of healthcare across the globe. In fact, mobile technology played a key role in the eradication of the Ebola virus in Nigeria in 2014. Nigeria’s former minister of Communication and Information said that the combination of the internet and mobile cellular phones has opened up tremendous opportunity for countries in Africa. Now, an existing health surveillance system for tracing those infected with Polio was put into use, enabling health workers to trace and isolate contacts. With mobile, it means live updates can be made to identify who has contracted dangerously contagious diseases and allows health workers to deal with them sooner.
In light of the recent attacks in Paris and the military’s experience with suicide bombs, a new tool has been designed to help guards detect a bomb vest from up to 100 meters away. The new experimental set of sensors is dubbed the Standoff Suicide Bomber Detection System, or SSBDS. Developed by the Joint Improvised-Threat Defeat Agency, or JIDA, it’s already seen action. In 2012, the Defense Department took an early version to Afghanistan. The SSBDS is not a single magic lens, but an ensemble of sensors that measure radiation at the midwave and longwave infrared as well as the terahertz wavelengths. There’s also a visible-light camera. Terahertz radiation may sound like something to avoid — but because it uses low energy and isn’t ionizing, it’s less dangerous to human tissue than are x-rays.
The American Association for Cancer research announced a new pilot project called GENIE, which attempts to use data that is collected from sequencing DNA for cancer patients. The data would be utilized to better understand molecular aberrations that drive cancer progression and translate those findings to a clinical setting to spot trends in cancer treatment and survival rates. After an allotted amount of time the data generated by the project will be made available to the broader research community scheduled for November 2016.
Death of Hyperlink: The Aftermath – Medium
Facebook is encouraging users to rid of links and allows watching videos right on Facebook, rather than linking to a different page. Since many people around the world use Facebook for much of what they see on the internet, 58 per cent of Indians and 55 per cent of Brazilians think Facebook is the Internet, the influence of the content there is huge. However, because Facebook uses our past likes, shares and interests to market to us, we find less diverse content. Hossein Derakhshan, a well-known blogger in Iran said, “Facebook’s secret algorithms tend to feed us with more of what we have already liked, reinforcing our existing views while reducing our exposure to challenging and different ideas.” Some wonder if Facebook is slowly ending the age of blogging and citizen journalism.
Babbler, a niche social media platform for PR professionals and media was recently made available in the United States. It advertises as helping to create, manage and engage media communities by providing them the best way to interact with their network of sources, content and story ideas all in one place. PR pros can set up profiles and upload press releases as well as other necessary content and connect with reporters and editors in their line of work. The organization was founded by two sisters and was previously used in France with some big clients like Nestle and Edelman France.
Read anything interesting this week? Tweet us your thoughts @WalkerSands
Read the Case Story
Read the Case Story
Leads make or break your business. But generating leads isn’t as…
With more marketing teams being challenged with turning a profit from…
In today's marketing landscape, client and customer participation in the PR…