A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! Lots going on this week in PR, marketing, and tech. Check out some of the highlights:
Twitter Removes Follow-Back Requirement for Direct Messages – Fast Company
That’s right – Twitter has changed how you can receive direct messages. You no longer have to be following each other to exchange private communications. This article from Fast Company explains that Twitter’s move could position this form of interaction as an equivalent to private email conversations or IMs. But don’t go trying to DM all your favorite celebrities – Twitter has also adjusted how verified accounts can receive messages, allowing them to opt out of messages originating from non-verified accounts. Bummer.
7 Surefire Ways to Frustrate a Journalist – PR Daily
In PR, one of the major faux pas we are all terrified of committing is upsetting one of your target journalists. This infographic from Precious Communications and My News Desk lists seven ways PR pros can make reporter happy and, alternatively, seven ways to upset them. This one might be worth printing out and posting above your desk as a reminder.
What to Do About the Troublesome Client – The New York Times
It’s always tough to turn down business, especially as a growing agency, but difficult customers can cost more than they’re worth. This article from The New York Times outlines what should be done to spot the troublesome clients so you don’t get stuck in a stressful situation. Among the tips: don’t go with a client who has circled through several other agencies and was unsatisfied. Check out the rest of the article to learn what the other warning signs are.
This article takes an interesting look at potential tactics for digital marketers, specifically in the B2B space. It explains how to cut through the noise of other marketing efforts, create valuable content, and to use a mobile mindset in B2B marketing.
Don’t Treat Your Career Marathon Like a Sprint – Harvard Business Review
According to a Families and Work Institute study, most people are feeling overworked, with extreme demands on their time, pressure to be connected and too many projects on their plates. Just like runners have to pace themselves in a marathon, companies need to allow their employees to pace themselves, too. This blog from HBR explains why.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.