A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Happy Friday! Here's a roundup of industry news for the week.
Content marketing is showing no signs of slowing down in 2014. "Director of Content" is slated to be the most recruited job title. Businesses will look for ways to automate their content, but will run into roadblocks. Take a look at more trends that will dominate content marketing this year in this Forbes list.
By now, you've definitely heard of the ALS :"Ice Bucket Challenge," and maybe you've been nominated to do it too. This Inc. article examines why this effort has been so successful and how it can save your brand's next social media marketing campaign. What are the elements that have made it successful? Well, anyone can participate in it. And it's the perfect time of the year to do it. Read more in Inc.
Uber announced it would open its API to developers, and United Airlines jumped in. Customers with iOS and Android devices can access Uber service through the United app, so getting to/from the airport could get easier. Other companies integrating the API include Expensify, Hinge, Hyatt Hotels & Resorts, Momento, OpenTable, Starbucks, Tempo Smart Calendar, Time Out, TripAdvisor and TripCase. It'll be interesting to see who else integrates this and how it will help Uber's growth.
Honest Employee Feedback Starts At the Top - Business News Daily
Gathering feedback isn't just good for learning how your company is running; it can also help identify problems among your staff before they happen. Because employees sometimes fear being criticized for their views, bosses should ensure they are asking the right questions in the right way to get the feedback that can make their day-to-day operations run more smoothly.
According to a comScore study released today, U.S. users now spend most of their time consuming digital media within mobile applications. Additionally, 42% of all app time on smartphones takes place in that individual’s single most used app. These are interesting implications for the changing landscape of digital media. Read up on more stats in this TechCrunch article.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.