A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
Read the Case Study
Happy Friday! Here's a roundup of industry news for the week.
Remember Facebook's first earnings call? You probably didn't want to be Mark Zuckerberg two years ago. Now, Facebook's shares are at an all-time high. Mobile is king for the social media network. 400 million users use Facebook only through a mobile device. And now, mobile ads account for 62 percent of total ad revenue, up by two-thirds compared to the same time last year.
Women Use Pinterest, But They Don't Run It - TechCrunch
Tech companies have released their diversity reports this week. Pinterest's looks similar to Twitter's. Pinterest is dominated by female users--close to 70 percent of its users, in fact. But only about 40 percent of the company's employees are female. TechCrunch writes: "These tech company diversity reports keep coming, and that transparency is important because it sparks a conversation about these issues. But that doesn’t matter if nothing is done to rectify it."
This Wearable Tech Bracelet Electrocutes You If If You Skip the Gym - New York Magazine
If you're too lazy to hit the gym after work, here you go. This tech bracelet will shock you into getting in shape--literally. Or it will post embarrassing messages about your failure(s) to your Facebook wall or it'll give your money away. Looks like a good incentive to hit the gym. The device could be yours next year when it starts to ship.
Inc. asks: "Is your busyness about actual achievement or unhealthy compulsion?" Read here five ways to tell if your staff activity is progress or simply a byproduct of workaholism.
Gaming news here. Google has signed a deal to buy Twitch, a game-livestreaming firm for $1 billion. According to VentureBeat, the deal underscores the value of live Internet streaming and competitive gaming as a spectator sport. It also provides a multibillion dollar opportunity for advertisers.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.