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Facebook Changes (Again)

The internet has been abuzz since social networking giant, Facebook, launched a series of rather radical changes to its platform Wednesday. These changes are the largest overhaul to the site since 2008 and although Facebook deems these changes “improvements,” many users are in an uproar.

This happens every time Facebook unveils a new series of updates.  The Oatmeal developed a very funny

 comic that sums this sentiment up perfectly.

People are blogging, tweeting and commenting about the new site, what it means for users (and the world in general), businesses, and other social media sites. According to AllFacebook.com, a Facebook-tracking blog, since the updates went live on Wednesday, status updates that complain about the changes are appearing at least once every ten seconds and comments on these posts are going up too fast to even track.

Interestingly enough, Ben Parr of Mashable, wrote in an article on Wednesday, before the official announcement, that Facebook is changing its site to address users’ aversion to the platform. Even though Facebook has more than 800 million users to date and spectacular levels of engagement, it has lost its emotional connection with users, Parr explained.

People love to hate Facebook but refuse to leave because everyone is still using it. Unfortunately for Facebook, Google+ is gaining traction and most users do not have the same distaste for Google as they do for Facebook. Parr says the newest changes are designed to address this issue by enhancing Facebook’s emotional appeal and providing a more enhanced user experience.

The major changes include a complete overhaul of profiles and integration of the Facebook timeline, which allows users to personalize and share their life story. It introduces new media applications for discovering, sharing and playing music and video through partnerships with media providers such as Spotify and Netflix, as well as lifestyle apps. Facebook has partnered with lifestyle application developers to make updates to your ticker and timeline so you can share activities, like running, shopping, and dining in real-time.

Personally, I am curious to see what the new Facebook is all about. What do you think? Is it another bad move by Facebook or will the addition of social applications add value to the platform?