
NovoEd
A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Last week, Walker Sands sat in on a Skype call with CMSWire reporter, Dom Nicastro, who shared some valuable advice about media relations. Dom has a great relationship with Walker Sands and was especially kind and helpful. Although all reporters and publications differ, his insight is applicable to media relations as a practice. Here are a few of his tips that can be applied when pitching all types of news outlets:
Timing
Subject line preferences
Final tips
Surprisingly, Dom does not mind receiving emails that may have been “blasted” to several reporters; however, the subject line can make a difference. If you’re offering data to more than one journalist at the same publication, copy all of the reporters on an email so they know who has access to the data and can plan accordingly. A good follow-up pitch is always appreciated and understood, as it’s a necessary part of all of our jobs and is a solid reminder to reporters who might not have seen the first email.
We should keep in mind that Dom is a particularly kind and understanding journalist, but his advice and knowledge of the “other side” is helpful as we navigate the field of media relations. At the end of the day, we all have a job to do, so being conscious of others’ deadlines and preferences is essential. So, good luck and pitch away!
Do you have any other advice for effective media relations? Tweet us @WalkerSands