A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Everybody writes -- especially the Walker Sands content team. That’s why we’ve spent the last few weeks delving into Ann Handley’s “Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content.”
Ann Handley, chief content officer at MarketingProfs, is a veteran writer and editor. She has a lot to say about how to consistently create quality content, even when the muses don’t visit.
Here are just a few of the stand-out tips that have resonated with the content team so far:
From drafting pitches to writing social copy to outlining a data study, writing is at the core of what we do at Walker Sands. We’re learning a lot from “Everybody Writes.” It stands out among other books about writing as not only helpful, but hilarious. A win-win!