A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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On August 27, 2019, we hosted our "Unifying the Sales and Marketing Divide" event where Chicago marketing and sales professionals gathered in our office to discuss successful tactics for aligning the two teams. Thanks to all who came and made it a great night!
Moderator: John Fairley
Senior Vice President of Demand Generation and Partner
As senior vice president of demand generation at Walker Sands, John is a strategy architect and technical director, managing the intersection of PR and digital services. A leading digital practitioner for more than 15 years, John has an extensive background in SEO, social media and the use of digital strategies in integrated marketing campaigns for fast-growing B2B and B2C clients across the technology sector.
Sales Enablement and Training Manager, Showpad
Emily FitzPatrick is the sales enablement and training manager at Showpad, the global sales enablement leader. In her role, Emily is responsible for the development and execution of Showpad’s global go-to-market onboarding program. With more than 7 years of sales enablement experience, Emily is passionate about the power of learning and development in the development of sales talent.
Vice President of Marketing
As the strategic leader of Walker Sands’ internal marketing initiatives, Courtney oversees the implementation and execution of traditional and digital marketing initiatives, enhancing brand awareness, generating demand and empowering the sales team to close business. In building the Walker Sands marketing department, Courtney has worked closely with both public relations and digital team members to effectively deliver comprehensive, fully integrated campaigns.
Vice President of Business Development
Will has over a decade of experience in business development specializing in B2B marketing communications. His background includes integrated marketing, with expertise ranging from traditional print communications to websites and digital marketing solutions including search and social media. Prior to joining Walker Sands, Will has worked as an integral part of sales teams and as a team leader in both small and mid-size agencies.
Senior Director of Digital Operations
With more than 10 years of demand generation experience, Daniel understands how the elements of a demand gen program work together to drive real business results for his clients. By working with Walker Sands' public relations experts, Daniel has also helped clients see amplified results by taking full advantage of earned, owned and paid channels.
Marketing Automation Manager
Brooke leads a motivated team in the optimization of marketing automation programs, engagement strategies, omni-channel ABM tactics, lead nurturing and program analytics. A Marketo Certified Expert and one of 40 Marketo Champions globally, Brooke has guided clients in building and optimizing their marketing automation systems to drive actionable leads for sellers, provide robust tracking and analytics and demonstrate the ROI of marketing.
As an Account Director on the demand generation team, Katie collaborates with her clients and team to set and improve demand gen strategies. Since becoming a Marketo Certified Associate (MCA) and being awarded Young Search Professional of the Year, Katie has broadened her demand generation skills in the areas of paid digital marketing, marketing automation, ABM and sales funnel reporting.