Just a Book with Jonah Berger

Join Walker Sands for our fifth annual Just a Book Club for marketers featuring "Contagious" by Jonah Berger.

Event details:

Date: November 6, 2019

Time: 3:45 – 6:00 p.m.

Location: American Writers Museum (180 N Michigan Ave, Chicago, IL 60601)

Cost: $5 per person. All proceeds will be donated to a literacy foundation for underserved youth.

What to expect: an enticing conversation with a best-selling author and your marketing peers. Presentation from Jonah starts promptly at 4:15 p.m. and will run for one hour. A free copy of the book will be provided for you at the event. Food and drinks provided.

About the author: Jonah Berger

Best-selling author Dr. Jonah Berger has spent over 15 years studying and teaching how social influence works and ignites action. He's a professor for Wharton’s top ranked online course, consults for a variety of Fortune 500 companies and is published in dozens top-tier academic journals and outlets like the New York Times and Harvard Business Review.

About the book: "Contagious: Why Things Catch On"

As marketers, crafting contagious content is one of the hardest responsibilities to conquer. Some assets we spend hours, days, months on never see the return, whereas other pieces we throw together take off in ways we couldn't have imagined. Knowing where and how to invest time into content is invaluable to efficiency and success.

"Contagious" reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles spark popularity, from consumer products and policy initiatives to services and ideas within organizations.