Just a Book with Jonah Berger
On November 6, 2019, we hosted our fifth annual Just a Book event with Jonah Berger, New York Times best-selling author of “Contagious”. Thanks to all who came and made it a great night! Read our key takeaways from Jonah’s talk here.
About the author: Jonah Berger
Best-selling author Dr. Jonah Berger has spent over 15 years studying and teaching how social influence works and ignites action. He’s a professor for Wharton’s top ranked online course, consults for a variety of Fortune 500 companies and is published in dozens of top-tier academic journals and outlets like the New York Times and Harvard Business Review.
About the book: “Contagious: Why Things Catch On”
As marketers, crafting contagious content is one of the hardest responsibilities to conquer. Some assets we spend hours, days, months on never see the return, whereas other pieces we throw together take off in ways we couldn’t have imagined. Knowing where and how to invest time into content is invaluable to efficiency and success.
“Contagious” reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles spark popularity, from consumer products and policy initiatives to services and ideas within organizations.