On September 21, 2021, we hosted our sixth annual Just a Book event with Jonah Berger, New York Times best-selling author of “The Catalyst”. Thanks to all who came and made it a great event!
About the Author: Jonah Berger
Best-selling author Dr. Jonah Berger is a world-renowned expert on change, word of mouth, influence and consumer behavior. He’s a marketing professor at the Wharton School at the University of Pennsylvania, consults for a variety of Fortune 500 companies and is published in dozens of top-tier academic journals and outlets like the New York Times and Harvard Business Review.
About the Book: “The Catalyst: How to Change Anyone’s Mind”
As marketers, influencing minds is at the core of everything we do. But it’s no secret that changing someone’s mind can be difficult. “The Catalyst” provides a proven framework for influencing the minds of your audience to catalyze change – from converting leads to boosting brand advocacy. Whether you’re trying to negotiate a contract, get a new product to catch on or shift the way your industry does business, this book will teach you how to become a catalyst.