3 Essential Pillars of Communication for Achieving 2020 Marketing Goals
On July 9, 2020, we hosted our virtual Marketing Masters event with marketing leaders from Amazon Business, Tealium, Uberflip and AmWINS. Thank you to everyone who joined and made it a great event! A recap of the discussions will be added to this page shortly.
Communication makes up the foundation of what we do as marketers. Whether we’re communicating priorities and results to our internal teams, or communicating value propositions to customers and prospects, it’s essential that we get our message across clearly and concisely to move business forward.
As we adjust to the new normal, effective communication – across internal, external and tech channels – is more critical than ever to finding success. In this 90-minute virtual event, marketing leaders will come together in small group discussions to share where they’re finding success with internal and external communications, followed by a panel discussion on how to make sure your tech stack is tying everything together.
Breakout session topics to be discussed are:
- Internal Communications. How to:
- Communicate and align on goals and milestones with stakeholders
- Keep your teams motivated to achieve great work
- External Communications. How to:
- Retain current customers
- Engage prospects to to continue a new business flow
Followed by a panel on how to integrate your data solutions to stay streamlined and proactive.
RSVP by completing the form on this page.
Our Marketing Masters
Breakout sessions will be hosted by:
Public Relations at Amazon
Shireen McCleary joined Amazon in 2018, leading PR for Amazon Business in the US. With a background in marketing/PR for technology companies, including Microsoft, Shireen’s role at Amazon challenges her to constantly assess and manage communications, both internally and externally. The work changes daily, as does the media climate surrounding Big Tech, which can turn on a dime. Now, more than ever, PR’s role and our ability to act quickly with high judgment can have significant consequences for a company’s reputation. Outside of work, Shireen is forging ahead with planning her wedding despite the pandemic, but luckily lots of puppy kisses from her dog Frankie makes it all better!
Senior Vice President of Marketing at AmWINS Group
Lisa is a well-rounded executive with multiple disciplines, including marketing communications, advertising, public relations and brand management. Currently leads the marketing and communication functions for AmWINS Group, Inc., the nation’s largest specialty distributor of insurance products and services.
Vice President, Marketing at Tealium
Meredith has over fifteen years of successful strategic marketing and channel experience across the US, EMEA and APAC regions.
Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. Randy is also a host of the Conex: The Content Experience Show podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of, F#ck Content Marketing: Focus on Content Experience.