A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Although we launched DEI initiatives at Walker Sands a few years ago, we’ve hesitated to apply for awards or talk about them publicly until now. Why? Because a company can say anything in a blog post or award submission. We wanted to make sure we walked the walk before we talked about our efforts.
As an agency, we’ve dedicated ourselves to the development of our DEI initiatives, and we’re proud of the progress we’ve achieved. Is Walker Sands the gold standard in diversity and inclusion? Not by a long shot. But we’re excellent listeners, we admit when we’re wrong and we’re committed to learning.
Our DEI committees handle everything from monthly events to interfacing with community organizations. They also serve as internal points of contact for the agency — employees know they can approach leadership or committee members with concerns and suggestions.
Our DEI Resource groups are created by individual employees interested in gathering with their colleagues to discuss issues and be supportive of each other.
We still have work to do, but we’re making Walker Sands a place where all people can feel welcome and do the best work of their careers. If you want to learn more, please check out our monthly blog posts for activities and thoughts we have around diversity and inclusion, or reach out to me personally at firstname.lastname@example.org.