Crisis Communications

Bad news happens. When (or better yet, before) a crisis occurs, Walker Sands can help minimize and eliminate reputational damage through proactive crisis communications that preserves the trust of customers, employees, partners and other key stakeholder groups. 

B2B technology companies must respond quickly and authentically to data breaches, community and governmental challenges, delayed product availability, product flaws, accidents and recalls, acquisitions, customer defections, key executive attrition and other potentially inflammatory developments.

What We Do For You

  • Crisis Preparation - Walker Sands meets with members of your management team to conduct a risk assessment, which will be used to inform a crisis communications plan. Our team will use use the crisis communications plan to guide an annual training and simulation session, providing opportunities for members of your organization to practice responding to sample crisis scenarios. 
  • Crisis Response - During a crisis event, our crisis communications specialists will be by your side, offering expert counsel about what to do next, from issuing communication to stakeholder groups to monitoring media and social media coverage and preparing spokespeople. We’re there every step of the way to ensure the situation is resolved and trust is maintained with key audiences. 
  • Post-Crisis Recovery - In the aftermath of a crisis, Walker Sands conducts a comprehensive evaluation and impact assessment that will be used to prepare a post-crisis brand building program to renew and restore your company’s reputation.