A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Today, a regular feature on Crain's Enterprise City blog called "Ask Score" featured Walker Sands' very own John Fairley. The weekly post to the Crain's blog focuses on a recent workshop or presentation from a SCORE Chicago workshop. John, who frequently presents at SCORE, was featured in Crain's sharing his knowledge about search engine optimization.
You've invested a lot of time and energy in creating a Web site to promote your small business and serve your customers. But how can you tell if you're really getting the most out of it?
John Fairley, chief architect for Walker Sands Communications and a frequent presenter at Score Chicago workshops, has two suggestions:
First, put your business name into your browser and see what happens. Does your business name come up in one of the top three positions? If not, you have some work to do.
Second, try some key words that describe your business. If your business name doesn't come up, that's useful data: Potential customers aren't finding you online.
The article goes on to say:
He offers some other suggestions to make your Web site more search-engine friendly. First, make sure you have your local address on every page. Also, if you have a local phone number and an 800 number, feature your local number. The local number reinforces your company's location, and that's a key metric for search engines.
Finally, Mr. Fairley suggests that you list your company in the major search engines. Google, Yahoo, and Bing all offer free listing services. Check outGetListed.org, a free online resource, for details.
Read the full article here
Optimizing your site for search engines can be critical to its success on the web. With search engines embedded in url bars on the top of most web browsers, more and more users are relying on the power of search to find what they're looking for.
You can also check out the entire video from CAN TV featuring John being interviewed by SCORE's Mark Goodman: