In the age of search engines and social media, your company is defined by the content you publish.
While media outreach remains a critical component of any successful PR program, your customers aren’t just turning to newspapers and blogs to make informed decisions. They’re also doing Google searches, following brands on Facebook and Twitter, watching YouTube videos, and relying on reviews and recommendations.
Will they find you at their moment of need, or will your competitor be there to snatch up the new business?
Walker Sands offers content marketing services that help you reach target customers directly so you don’t have to rely solely on the media to tell your story. By developing a strategic content marketing plan that aligns with your business goals, we establish you as a trusted resource on the topics critical to the growth of your company.
We’re experts at developing great content that boosts search rankings, increases Web traffic, drives social shares and generates sales leads. We’ll work closely with your team of internal experts on a content marketing plan and editorial calendar that includes:
By developing expert content that can easily be found by buyers and decision-makers, you won’t just be establishing your brand as authoritative and authentic. You’ll also give reporters and bloggers plenty of reasons to write about your brand. By tying your content marketing process to news trends, you become an in-demand media thought leader with new insights to share.
If you want get in front of customers when it matters most, contact Walker Sands to find out how we can create compelling content that makes you discoverable, useful and relevant.