Our New Identity

A new brand identity that underscores our approach to B2B marketing — always customized, never templated

Project Overview

Since our inception, Walker Sands has been pushing the limits of what B2B marketing can do to get the results and recognition our clients deserve. We pride ourselves on helping brands reach their goals — whether that’s increasing revenue, expanding into new markets, attracting top talent, going public or getting acquired.

Today, Walker Sands provides public relations, demand generation, branding, creative, marketing strategy and website services to deliver business-changing results for some of the world’s largest B2B brands. Over the last 20 years, we’ve succeeded in helping our clients grow their business — while also growing our own. And we recognized the need for a brand identity to reflect not only our growth, but the full spectrum of our integrated capabilities.

Read the full project overview

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Introducing our new brand identity

Our new identity visualizes our unique, customized approach to B2B marketing — always integrated, never one-size-fits-all. The new Walker Sands logomark uses six shapes, four of which are unique, representing how individual components come together to achieve one desired result.

We designed the logomark using the rule of thirds — the basic photography principle of breaking images into thirds. This methodology also extends to our company values, growth accelerators and approach:

  • Our values: Learn, support, do
  • Our growth accelerators: Awareness, credibility, conversions
  • Our approach: Earned, owned, paid

We’ve also introduced a new color system. Our original, orange-centric colors reflected our bold attitude as a new, emerging player in B2B marketing. While we’re retaining those bold elements, we’ve also introduced blues, greys and pinks that complement our foundational color, allowing for more flexibility into how this color system is applied and used.

To learn more about our branding process and creative work, click here.