/Vice President of Branding and Web Services
Walker Sands is seeking a Senior Brand Planner who can execute primary research, synthesize business insights, and lead our agency’s brand strategy efforts.
The ideal candidate will have several years of experience in brand planning: conducting background research, analyzing audiences and competitors, and determining how a brand should go to market.
In uncovering market trends and insights, the Senior Brand Planner will also empower our creative teams who are responsible for drafting brand stories and designing brand communications. This role will also support our account teams with the strategic insights they need in planning out marketing programs that will drive real business results for our clients.
The Senior Brand Planner will maintain oversight of the agency’s branding methodology. This role will define our prescribed process, lead workshops and planning meetings, and have final ownership over the brand strategy recommendations that we present to our clients.
The ideal candidate should therefore have client-facing experience, the ability to juggle multiple projects simultaneously, and the ability to collaborate with multiple agency teams (sales, creative, account, digital, PR, etc). You’ll often work independently and report directly to the VP of Branding & Web Services. This position is a great opportunity to gain a lot of exposure with high-profile clients and build out a growing Brand team.
In addition to the primary responsibilities listed above, the Senior Brand Planner will also be expected to support and empower agency teams who will own and lead subsequent Brand Expression and Brand Activation work. They will be responsible for deliverables such as the Brand Charter, Brand Personality, Brand / Product Naming, Verbal Brand Identity, Visual Brand Identity, Brand Bible, Marketing Planning. Read more on our full agency approach here.
How to Apply