Brand Strategist

Walker Sands is seeking a Brand Strategist in Chicago to connect the dots between human behavior, creative development and marketing strategy.

The ideal candidate is a collaborative, fact-driven thinker who can support our brand and creative development processes by uncovering trends, distilling insights and synthesizing information into inspiration for internal teams and client partners. The Brand Strategist should be the starting point for groundbreaking creative work and the go-to resource for analytical thinking around a range of B2B industries and audiences. 

The Brand Strategist is responsible for working with the Senior Brand Strategist across new business and client projects and will be expected to effectively collaborate with all agency teams (Creative, Client Services, Demand Generation, Public Relations and Web). This expert will report directly to the Senior Brand Strategist and collaborate closely with the Vice President of Creative. This job is the perfect opportunity to gain exposure to high-profile clients while working with agency leadership to build a growing branding team within a creative department. 

Responsibilities

  • Audit historical client materials and market research. Determine quality of existing audience insights and marketing strategies. Analyze the consistency of messaging across channels and collateral. Identify areas of alignment and disagreement.
  • Conduct primary research. Collaborate with the Senior Brand Strategist to write discussion guides, design surveys and customer segmentation studies, oversee focus groups, lead interviews and manage third-party vendors.
  • Conduct secondary research. Find unique, unexpected insights about B2B clients and industries. Uncover trends on how the tech world is evolving.
  • Execute competitive analyses and relative positioning of multiple brands in a specific industry. Identify opportunities and threats. Map out strategic positioning for future marketing efforts.
  • Define brand architecture in terms of how a company’s master brand, sub-brands and products all relate to each other and how that portfolio should be presented to the market.
  • Synthesize findings from research into simple, actionable strategies that guide our creative teams and impress our clients.
  • Provide actionable insights for creative briefs. Offer constructive, non-prescriptive feedback to creative leads while ensuring all deliverables align with overarching brand strategies and business goals.

Qualifications

  • 2-4 years of advertising, branding or marketing experience; agency experience preferred but not required
  • Experience conducting customer interviews to inform audience personas and buyer journeys
  • Experience supporting branding engagements, including helping to produce strategic brand assets (positioning, brand personality traits, brand architecture and more)
  • A passion for creativity, brands, culture and technology and an understanding of how people think and behave
  • An entrepreneurial spirit with a can-do attitude
  • Ability to lead multiple projects with minimal supervision
  • Excellent written and verbal communication skills, with the ability to elucidate complex subject matter
  • Bonus points: Graduate degree in business, communication or a related field; experience working directly with B2B brands