A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Jen Doyle of Marketing Sherpa researched the question: What are the most commonly used B2B social marketing tactics? The results are found in the table. The most common tactic was found to be participating on company branded or managed social networks (87%). Microblogging on company branded managed microblogs and blogging on company branded or managed blogs tied for second (64%). Sharing content on multimedia sites came in third (62%).
This chart reinforces the importance of social media in B2B marketing. No matter what type of social media you use, the key to using it is consistency.
Read more about the data from this chart here.