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Survey data helps create effective marketing strategies, positions your company as a thought leader and keeps your business on the cusp of breaking industry trends.
It’s important to determine what you want to achieve with survey data, based on the information that will be most relevant to your audience. Without clear goals and an engaging topic, your survey results will fall short and fail to connect with target audiences.
Surveys require a systematic, experienced approach. It’s easy to make mistakes that prove detrimental to your study, wasting valuable resources, time and money. If a survey feels too intrusive to the respondent, asks too many questions or gives too many choices, it won’t be thorough enough and will fail to generate any meaningful results.
The right survey can be a highly effective way to connect with your brand’s target audiences. Here are five tips to help you generate successful data studies for your organization:
By collecting useful data and packaging it in meaningful ways, you can generate additional traffic to your website, receive coverage in top publications and establish your position as a thought leader in your industry.
At Walker Sands, we are adept at conducting survey data studies that achieve results and drive business leads. Whether you want to interview IT managers at Fortune 500 companies or consumers who are smartphone owners, we can help you execute and promote research studies. Call us at (312) 267-0066 and we can help get you started today.