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Andrew Cross Partners With Lightswitch to Kick Off Four-Part Innovators Video Series

Video plays an important role in marketing, and has gained momentum in recent years. One scroll through Twitter and Facebook and it’s apparent that videos are resonating with consumers.

As a B2B marketing company, we understand the potential for success in videos for our clients. To reflect this, we’ve grown our video service offerings and partnered with outside parties, like Lightswitch, to bring the best in video technology and marketing into our agency.

To kick off a four part video series with our video partner Lightswitch, Andrew Cross, VP of public relations, weighed in on the positive business implications we’ve witnessed with video on B2B marketing. In the first video of the series, Cross notes that more and more companies are investing in video content to tell their story and provide added value to prospects. Likewise, they see ROI in having owned video assets.

With video technology on the rise, we’ve made strategic moves to swiftly join the ranks of other agencies offering video services. Our comprehensive in house team works with clients every step of the way to create videos that share their stories and great work with the online world.

Take a look at our robust video content library here and find the first video in the four part series here. Stay tuned for the next three videos in the series!