
NovoEd
A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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What happens when you put 2,000 public relations professions in a room together for three days? You end up with a lot of tweeting and networking.
Attendees had many opportunities to connect at PRSAICON on Oct. 23-25, and it wasn’t uncommon to trade business cards with a partner at a high-stakes New York agency while scooping hotel-catered pasta onto your plate. The conference featured keynotes from astronaut Captain Scott Kelly, former White House Chief Information Officer (CIO) Theresa Payton, Marketing Maverick Scott Stratten (whose book unMarketing resides in the Walker Sands library) and many more.
In between keynotes, breakout sessions, wandering through the vendor exhibits and stealing freebies, I uncovered a few takeaways that can easily be implemented by any PR pro.
At the end of the three days, my biggest takeaway is this: PR people work hard, have lots of fun and I can’t wait to join them in changing the world.