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Social Media Strategist

Walker Sands strongly encourages people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer, we are committed to diversity, equity, and inclusion and welcome everyone to our team.

In your application, please feel free to note which pronouns you use (for example – she/her/hers, he/him/his, they/them/theirs, etc.). Please also let us know if you need a reasonable accommodation at any point in the application or interview process.

Overview:

Walker Sands is looking for a social media strategist to join our social media creative team. Walker Sands is operating as a hybrid workplace — if you’re not currently in one of our hub cities, you have the option to either work remotely or relocate closer to one of our offices in the future. 

As a social media strategist, your responsibilities will include organic social media strategy development and content mapping, KPI tracking and reporting. If you love coming up with creative campaigns, that’s also a big part of this job. Our clients are smart B2B marketers who value social media as a critical piece of their broader marketing programs. To help them reach their goals, we need a team player who can think critically and creatively to develop sophisticated strategies.

Responsibilities:

  • Serve as the lead social media strategist for several B2B technology clients.
  • Oversee publishing, engagement and reporting across the major social platforms, including Twitter, Facebook, LinkedIn and Instagram.
  • Create social media strategies that meet clients’ objectives, from building awareness to improving brand sentiment.
  • Coordinate with team members in Creative Services, Client Services, Demand Generation, Public Relations, and Web.
  • Work with copywriters and designers to ensure adherence to clients’ brand guidelines and bring brand narratives to life across social platforms. 
  • Lead weekly or semimonthly client calls.
  • Create and manage monthly social media KPI dashboards.
  • Lead quarterly planning and strategy optimization sessions with clients to review recommendations that are rooted in deep reporting. 

About you:

  • You have experience developing social media strategies for brands.
  • You have a solid grasp of social media management tools, such as Sprout Social, and experience with social listening tools, such as Talkwalker and Sprout Social’s Advanced Analytics.
  • You have a basic understanding of Google Analytics, with a desire to get certified if you’re not already.
  • You’re a self-starter with high ambitions and higher standards. You have a keen eye for detail and deep analytical thinking.
  • You are able to create decks, dashboards and other reports. Beyond pulling metrics, you are able to identify trends and readjust overarching strategy as needed.  
  • You have a desire to stay up to date on the latest developments and best practices in social media.
  • You have 2–4 years of experience working in social media, preferably in an agency setting.
  • You have a bachelor’s degree in journalism, marketing, communications, business or equivalent.