There’s a reason why workplace software has moved center stage in many organization’s IT infrastructure. Tired of high employee turnover rates and disengaged workforces, forward-thinking HR teams are relying on technology to help manage the entire employee lifecycle, from recruiting and onboarding through retirement.
But the push for advanced HR technologies has created a glut of providers and products. To gain traction in the marketplace, workplace software firms need to be visible to the right audiences across a range of channels.
And that’s where integrated marketing enters the picture.
Integrated marketing strategies are some of the most effective lead generation techniques for technology companies.
In the B2B technology sector, integrated marketing describes the intelligent combination of innovative paid, owned and earned media strategies with traditional public relations and digital marketing campaigns. By adopting an integrated approach, tech companies engage key audiences across a range of channels and media outlets.
For workplace software companies, integrated marketing distributes tailored messages to granular audience segments. In addition to improving the brand’s thought leadership profile, integrated marketing enables HR technology companies to increase leads by connecting with the right prospects with the right messages, at the right time in the sales cycle.
Integrated Marketing Advice for Workplace Software Providers
The combined use of the latest PR and digital marketing strategies requires HR technology brands to embrace a variety of tactics – all of which work together for the achievement of defined business outcomes.
At Walker Sands, we’ve provided results-based integrated marketing services to some of the industry’s fastest growing workplace software brands. Although the scope of services is tailored to the unique needs of each client, some of the most common services we provide to workplace technology firms include:
At Walker Sands, we’ve developed a reputation as one of the leading integrated marketing agencies for HR technology companies. Lead generation techniques for technology companies? We have them – and we use them to achieve stellar results for our clients.
In addition to results-driven PR, we offer a complete range of digital and content marketing services for clients that specialize in workforce management solutions and other workplace technologies.
Contact us today and let’s start a conversation about how Walker Sands can put our integrated marketing experience to work for your business.