Over the past few years, investments in digital PR firms have skyrocketed. Executives and marketing professionals across industries are starting to recognize the importance of entering channels that don’t fall within traditional PR. Offering similar support for digital PR could move you one step closer toward your biggest goals for 2017 and beyond.
In today’s changing digital media landscape, leveraging a wide array of channels and tactics is crucial. After all, your potential customers have more information at their fingertips than ever before. Using a mix of different capabilities and techniques, digital PR firms strive to cut through that noise and deliver your brand’s key messages to online audiences.
Landing Page Optimization – Not getting as many conversions as you’d like? Take a look at your landing pages. In many cases, a landing page can influence whether a consumer decides to download your content asset. From engaging copy to eye-catching visuals, implementing a number of different elements will help move potential customers along the buyer journey.
Website Design – Your website is often the first place potential customers go to learn more about your business. By making it easy to navigate, you can ensure visitors quickly find whatever information or content asset they’re looking for. If you’re not sure where to start, contact a digital PR firm that can help guide you along the way.
Social Media – In just a few years, social media has changed the way many businesses communicate with their target audience. Be wary, however, of getting lost in the noise. Almost every business has tried to leverage social media at one point or another. Crafting relevant messages that align with the rest of your digital PR strategy will help your business stand apart from the competition.
SEO – Optimizing online content for search engines is an effective way to improve your brand’s visibility in the digital age. Take stock of content pieces you’ve already uploaded to your website. If they don’t include relevant keywords that your customers regularly search, you may have the opportunity to improve their online ranking. Search engines like Google value content that is helpful and features commonly searched terms, so be sure your content does a bit of both.
Content Marketing – There’s a reason the phrase, “Content is king,” has become so popular. A piece of content is often the driving force behind online traffic and engagement. A digital PR firm can work with you to create a wide range of content assets – including data studies, whitepapers and interactive landing pages – that are crucial to connecting with customers and prospects.
Traditional PR is no longer the only game in town. A growing number of businesses are turning toward digital PR to engage consumers in more ways than one.
Through our Digital Ecosystem Approach, Walker Sands has seamlessly integrated PR and digital marketing services to help businesses achieve their most important goals. Give us a call at (312)-267-0066 or fill out this form to start a conversation about how your business can do the same.