The Future of Retail 2017 Holiday Report

Retailers Should Prepare to Maximize on Holiday Sales In the Summer

The Walker Sands' Future of Retail 2017 Holiday Report dives into tips on how retailers should begin preparing for holiday shoppers and the changing demands of the purchase cycle as technology continues to evolve the industry. 

This time of year most consumers are focused on beach vacations and backyard barbecues, not where to do their Christmas shopping. But for retailers, summer is the best time to begin preparing for a successful holiday season.

Over the past few years new and emerging technology has completely transformed the way we shop. In fact, according to new data collected as a part of our Future of Retail 2017 report, 41 percent of consumers completed all or the majority of their holiday shopping online in 2016 and 46 percent of consumers now prefer to shop online via desktop, mobile or voice ordering.

But around the holiday season this influx of online orders can make delivering goods and user experiences a challenge. So what can retailers do to ensure that they’re maximize their online sales this holiday season?

To download the Future of Retail 2017 Holiday Report and learn more, complete the form located on this page.

View the 2017 Future of Retail study here

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