For the past few years, the Walker Sands Future of Retail study has analyzed the rise and adoption of emerging retail technology, with a heavy focus on gauging consumer reaction to potential game-changers like drones, virtual reality and mobile commerce. The annual report has also documented the changing habits of today's shoppers as more buying has shifted to e-commerce. It’s been a whirlwind couple of years in retail technology, and our findings have reflected that.
In our third annual consumer survey, the shifts aren’t quite as dramatic, but that doesn't make them any less important. Instead of consumer fascination with the latest headline-grabbing technology, we discovered much more subtle shifts in consumer opinion and behavior with equally large implications.