Choosing the right PR agency to represent your business is an important step in taking your brand to the next level. One decision that executives at tech companies should consider is hiring specialized technology PR companies rather than traditional PR firms.
Although traditional PR agencies offer experience in a wider breadth of fields, their knowledge of specific niche industries, such as technology, is limited. At Walker Sands, we know that employing a technology PR company has unparalleled benefits for both established technology companies and tech startups.
Businesses in the process of hiring a PR firm should take into consideration the advantages of hiring tech PR companies. A specialized tech PR firm can offer technology companies unique skills that non-niche PR firms cannot.
1. They understand technology. Technology PR companies have a thorough appreciation of technology, understanding technical terms and industry jargon. Specialized tech PR firms also follow technology trends, read technology trade publications and keep up with the latest innovations and industry news.
2. They have expertise in the technology industry. Unlike general PR agencies, technology PR companies employ people with real-world experience in the technology field. The principals at Walker Sands, for example, have built successful technology companies in previous business endeavors. This industry expertise is what sets us and other tech PR companies apart from the average PR firm.
3. They have the right network of media contacts. As integral members of the technology world, technology PR companies have carefully built up the contacts and resources necessary to achieve placements in the correct publications and media outlets. Because specialized tech PR companies keep pace with developments in the technology world, they can contact the right people to get your brand’s messages to your target audience.
4. They know your market. The best tech PR firms have a thorough understanding of the audience that technology companies are trying to reach. These technology PR companies have a solid knowledge base of the trade publications, magazines, news sources, websites, blogs and social media sites that appeal to their clients’ audiences.
In a recent PR campaign conducted by Walker Sands, a rapidly expanding digital marketing company wanted to increase its awareness among major e-retailers in the mobile commerce space. As a specialized tech PR agency, we understood that the client’s audience was reading publications such as Internet Retailer and we secured media placements in this magazine and others like it.
The best way to achieve results with a PR campaign is to utilize the talents and skills of a technology PR company that can build your brand with PR solutions personalized to your tech startup or established technology business. Selecting a specialized technology PR company over a general or more traditional PR agency will best fit your needs as a tech company and ultimately provide you with a greater ROI on your PR budget.