Big data has played an important role in helping marketers better target their emails and marketing campaigns. However, the union of big data and public relations is becoming increasingly common. Big data PR allows companies to take a closer look at the effectiveness of their public relations strategies and measure if their current methods are achieving the desired outcomes.
Big data PR has the ability to help B2B tech brands leverage the acquired data and act on those insights.
At Walker Sands, our teams specialize in knowing where to focus our energy and paying attention to the data that you can use to move your PR strategies forward. Big data PR can be an overwhelming concept, especially if you’re new to the process of analyzing statistics from various platforms.
Having a clear focus on the numbers and the data that matters most is key. Four areas that play a major role in big data PR are:
Online and Social Media Statistics – Online analytics can tell you a lot about the traffic on your website, as well as measure how effective your social media strategy is. For big data PR purposes, you might find it beneficial to gather insights on:
Analysis that delivers a complete view of your outline and social media presence enables you to refine the way you develop and distribute your online content.
Media Tracking and Brand Management – The Internet has created a 24/7 news cycle where everyone has something to say about your brand. It’s important to know who is writing about your brand and what they’re writing about, whether positive or negative. Monitoring the conversation and tracking media mentions can allow you to reshape your messaging if necessary, ensuring the best aspects of your brand are recognized by your audience.
Brand Awareness and Messaging – Information like social media mentions and company reviews play into big data PR. Analysis of these types of user-generated content can serve as an indicator of your brand’s reach and whether your messaging is effective. Gathering data like this also allows you to keep your thumb on the latest industry news and creates opportunities to join the conversation. Strategies to help you enhance your brand’s awareness and messaging in the big data PR space include:
Data-Driven Research – Surveys and research are cornerstones of big data PR. Gauging your audience’s attitude towards your brand, their preference towards competitors and other information equips you with the information you need to plan a better PR strategy.
At Walker Sands, we’ve developed cohesive strategies that can help your company get the most out of big data PR. Our services range from our cutting-edge social media reporting, to our proven method of creating effective brand awareness and messaging.
Big data PR is the future, and Walker Sands can get you there before anyone else. To get started today, call us at (312)-267-0066.