Student Perceptions of Consulting

Where They’re Going, They Don’t Want Roadmaps: Gauging Students’ Perceptions of Consulting Careers

Walker Sands’ college students’ perceptions of consulting study examines college business students’, on the cusp of entering the workforce, misconceptions of the consulting industry and careers in consulting.

Research suggests that, for many students, consulting isn’t necessarily a dream job. In a recent National Society of High School Scholars analysis of students between the ages of 15 and 29, only two consulting firms broke into the list of top 100 organizations Millennials prefer to work for.

Walker Sands Communications’ professional services team, which works with a diverse group of management, IT and legal consulting firms, surveyed 500 college students at accredited four-year, not-for-profit colleges and universities across the U.S. in order to gauge their perceptions of the consulting industry. 

Key themes from this study include: 

  • College students have a limited knowledge of the consulting industry and therefore are forming their perceptions of consulting industry culture and careers based off of fiction TV shows.
  • Very few college students are considering careers in consulting despite projected growth of the consulting industry.
  • Students are rarely tapping into resources outside of class to learn about opportunities in the consulting industry.
  • Perceptions of consulting careers vary diversely across demographics, including gender, location and family background.

Download the Consulting Career Perceptions Study by filling out the form found on this page. 

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