In today's crowded marketing technology space, you need a partner that understands the buyer journey as well as you do.

Marketing Tech PR and Marketing

Marketing technology has become a highly competitive and complex space. With around 3,500 companies spread across 50 different product categories, today’s martech industry is a daunting environment, even for experienced marketing technology vendors.

But martech firms are up against more than a crowded marketplace. The B2B buyer journey has rapidly evolved to include an expanded list of channels. To get noticed, marketing technology companies have to be able to reach prospects across multiple touch points with a message that speaks to their evolving needs every step of the way

Walker Sands is a trusted partner to some of the world’s fastest growing martech firms because we know the new B2B buyer journey inside and out, and we understand how marketers make decisions about technology and tools. We offer a unique combination of public relations, content marketing and digital marketing to help our marketing technology clients reach and engage with decision-makers struggling to wade through the complicated vendor landscape.

I've worked with Walker Sands a combined total of eight years at two companies. Our media coverage continues to grow, and often exceeds that of our competitors, with placements in outlets like The New York Times, Forbes, VentureBeat and Adweek. The marketing technology PR team at Walker Sands instinctively understands the story we're trying to tell..

- Linda Vetter, VP of Marketing, Yes Lifecycle Marketing

Martech Client Experience

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Martech PR and Marketing

Walker Sands gives your marketing technology company an edge over the competition. Combined with our industry experience and extensive knowledge about the buyer journey, we have the media relationships and digital marketing resources to connect with your most important audiences.

We routinely partner with companies across an impressive range of marketing technologies, including:

  • Digital marketing -- Email marketing, social media management, mobile marketing, search marketing, video marketing, content management, content marketing
  • Data and analytics -- Big data, database marketing, data management platforms, predictive analytics, marketing performance and attribution
  • Adtech -- Ad networks and exchanges, programmatic advertising, demand-side platforms (DSP), supply-side platforms (SSP), personalization, native advertising, segmentation
  • Campaign management -- Marketing automation, CRM systems, sales automation and enablement, lead management, account-based marketing
  • Customer experience -- Customer experience management, customer service, loyalty marketing, customer advocacy, employee engagement
  • Retail technology -- Digital commerce, in-store technology, product content, supply chain and logistics

Walker Sands MarTech Client Experience

Walker Sands is one of the most experienced PR and digital marketing firms in the marketing technology space. Our integrated approach combines PR, content and digital to deliver unparalleled media coverage and inbound leads for our martech clients.

Walker Sands Knows Marketing for MarTech Firms

Walker Sands is a recognized and respected name in marketing technology. We’re a familiar face at the annual DMA event, MarTech Conference and other gatherings that position us at the center of the industry conversations that matter to your business.

Ready to Take the Next Step?

It’s more important than ever for your marketing technology company to stand out from the competition. Contact our marketing technology team and let’s start a conversation about how Walker Sands can help capture more than your fair share of the market.

Martech Media Outlets

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