
NovoEd
A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
Read the Case Study
Marketing Software as a Service (SaaS) solutions isn’t the same as marketing other types of technology products. Although they appear similar on the surface, the process of marketing Software as a Service (SaaS) technology requires marketers to have a more detailed understanding of hosted software, customer pain points and SaaS PR strategy.
When we engage in marketing Software as a Service (SaaS) for our clients, there are several common benefits that our clients’ customers hope to achieve by transitioning to a hosted software solution. These benefits play a role in the formulation of key messages and SaaS PR strategy.
Although benefits are important, successfully marketing Software as a Service (SaaS) involves more than simply describing the advantages of hosted solutions. To stand out in the crowded SaaS marketplace, you will need to integrate a handful of proven SaaS PR strategies into your approach.
A key takeaway for SaaS providers is that the hosted software marketplace is extremely crowded and it’s becoming more difficult for companies to differentiate their products from the rest of the field. By recruiting the expertise of an established tech PR firm, providers can do a better job marketing Software as a Service (SaaS) solutions and achieve market differentiation.