Before the first teams tip-off for The Big Dance this year, four of Chicago's marketing MVPs will be holding court at Highline Bar + Lounge. Over bites and drinks, you can hear how they get in the game and their commentary on what's hot in the marketing arena.
VP of Marketing at Yello
Aimee Schuster has spent 15 years in B2B and B2C marketing, with the past eight years in the Chicago Internet scene -- she is the VP of Marketing at Yello.co. As the founder of eco-friendly review site, ecosceneinc.com (sold in 2010) she understands the unique complexities of start-up organizations and how to drive success. She holds a BA/MA in Public Communication from American University.
SVP Marketing at PowerReviews
Theresa is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability. Theresa brings more than 20 years of experience developing marketing, sales and business development strategy.
CEO at Indirap
Tyler's strong points are finding areas that assist brands with telling their stories and connecting with their consumers through video campaigns via online and offline channels. Tyler is known to work directly with sales teams and directors to understand the sales process and how their teams can develop and use video / interactive content to help build better relationships and sell more product / services directly.
Marketing Manager at Kapow
Cristina is the Marketing Manager at Kapow, an online marketplace for corporate events that reshapes how companies entertain their clients and prospects. As Kapow's first marketing employee, she developed Kapow’s marketing strategy, tactics and brand. She helped Kapow launch across 20 markets, growing company and venue users through digital acquisition, branding and marketing automation.
Each of the four featured guests will lead conversations on industry specific marketing strategies where their respective company's are hitting three pointers. There will be an opportunity to chat with each of the MVPs before the final buzzer. To stay fueled and top of your game drinks and apps will be offered side court throughout the game. And - cross team mingling is encouraged!
You must RSVP by completing the form to attend.
This is an exclusive event in order to maintain the quality of your conversations on site. We have reserved space for you and a guest and would appreciate a timely RSVP. Please let us know if you plan to bring a guest so we can add them to the list to ensure ease of entry.