A different government agency issues a new data set everyday. And while it should be easy to access and analyze this data, it’s quite the opposite: this data often never makes it into the eyes of the public. LiveStories, a Seattle-based data storytelling platform for the public sector, wants to solve this problem by bringing accessibility and transparency to public data. LiveStories allows users to explore, analyze and visualize government-issued data seamlessly in one web-based application. For government agencies, local healthcare organizations and other entities, harnessing data to tell compelling, powerful stories presents significant opportunities.
The challenge for LiveStories was telling a rich, compelling story using the millions of data points already easily accessible through its platform. As they geared up to exhibit at state and local government conferences nationwide, LiveStories needed to drive awareness — specifically in target markets like Chicago, Seattle, Los Angeles and San Francisco. Additionally, LiveStories sought a PR and content strategy that could support its SEO efforts, as well as promote its ongoing hiring efforts in its growing Seattle office. LiveStories found a partner in Walker Sands.
The key to showing LiveStories’ data chops and gaining media attention for its capabilities was identifying a timely news item where LiveStories could contribute context from their robust data set. One topic that came to mind: the gender pay gap.
Walker Sands identified LiveStories’ data set of national average salary by gender as an engaging and newsworthy asset, and from there developed a data-driven PR campaign that could be leveraged in its key local markets and nationally.
To make this possible, the Walker Sands team worked with LiveStories to contextualize the findings for each individual market. The results told compelling and unique stories about each city — Chicago was notable for having pay inconsistencies for tech and legal professionals, and San Francisco showed dramatic improvement for law enforcement pay equality. The data was even able to inform commentary from LiveStories on what city Amazon might choose for its next HQ.
The Walker Sands team went above and beyond to meet LiveStories objectives, bringing their story beyond its target local markets and into the national eye by:
With the creative and expansive thinking of the Walker Sands team, LiveStories was able to tell its story to its target markets while creating a national media footprint. Through close collaboration and expert guidance, Walker Sands helped solidify LiveStories’ ability to take public data that often hides in the shadows to a nationwide audience that can truly benefit.