James Richter

Senior Content Strategist

James Richter, Walker Sands

As a Senior Content Strategist, James works with the PR and Digital teams to create content that is on-brand, aligned with business goals, and compelling enough to inspire action. He specializes in website content, branded reports and bylined articles. James works directly with clients to understand their business goals and messaging priorities before delivering content that gets results. From a strategic perspective, James delivers audience personas and competitive analyses to ensure that all content is informative and useful to the people who matter to our clients’ businesses.

James has over five years of experience writing for businesses in a variety of industries. As a marketing associate at Houlihan Capital, James earned his Series 7 license while also drafting and reviewing contracts, writing thought leadership articles for banking publications, and producing industry reports on technical accounting standards. Next, James joined Canright Communications, where he honed his skills as a B2B copywriter and contributed articles to Independent Banker magazine. After plugging into the Chicago tech startup scene, James struck out on his own and took on clients including Snips, Digital Intent, Occasion, EnableVue and Telnyx. Before long, James was also working with larger clients such as Tribune Media, Senior Lifestyle and Trunk Club.

In 2015, James was invited to the Walker Sands Chicago office. Impressed with their client list, explosive growth, and – above all – the amazing people who work there, James joined Walker Sands as a Content Strategist and hasn't looked back.

James holds a degree from the School of Journalism at the University of Missouri, as well as a minor in economics.

Q&A with James Richter

What is your favorite book of all time?

Does Calvin & Hobbes count? All of those. The spirit of that comic was a huge influence on my life, and I think it's a great introduction to philosophy for kids.

What TV or movie character best exemplifies you and why?

I think everyone can identify with one character in the Winnie the Pooh universe. I forget which movie it was, but I'd watch it with my friend David over and over, and we eventually memorized the Tigger song and would just bounce and trounce around and try to sing it without tripping up. But I'm actually more of a Piglet.

What is your favorite place in Chicago that isn't a typical tourist destination?

It should be more touristy than it is, but only like the coolest tourists go to The Green Mill. I used to live in Uptown and on Fridays after work I'd go watch Chris Foreman play his big Hammond Organ behind the bar. The last time I went there I actually got to meet him. He's the coolest dude. I heard that he and his band The Deep Blue Organ Trio once toured with Steely Dan in the seventies, but he doesn't like to talk about it.

Would you rather have the office stocked 24/7 with Starbucks coffee or Garrett's popcorn?

Starbucks because I like mediocre coffee more than the best popcorn.

The funniest thing to ever happen to you at Walker Sands was?

Funny things don't really happen to me but or even by me, but a lot of funny things happen all the time at Walker Sands. I find the Digital team to be quite hilarious.

One thing people wouldn't know about you is?

I rarely speak up about it, but I think Cards Against Humanity is boring.

If you could live anywhere else in the world, where would you live?

I love Chicago, but if I could live anywhere in the world it would be Buenos Aires. I've never been there, but I just have a feeling it'd be, like, muy bueno.

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