#ImAnEngineer Case Study Video

Newark element14 is an electronics technology distributor with an online engineering hub that serves as a resource for buyers and industry professionals to connect with their peers and experts. They reached out to Walker Sands to develop a program that would extinguish common myths about engineering careers. By giving actual engineers a name and a face and bringing to light their differing avenues of work, Walker Sands helped Newark element14 connect with a growing diverse customer segment and become a public champion for the modern engineer. 

Watch the video to discover how Walker Sands changed popular opinion of engineering stereotypes to elevate the Newark element14 brand.

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